Jon Feinstein

In my role as Senior Copywriter at Group14, the world leader in silicon battery technology, I wrote all copy and worked with our marketing team to refine the brand narrative for our new website. Our biggest challenge was creating language that could clearly and simply communicate our technology in words that anyone could connect with and understand. And we did just that.

For Photograph Magazine's main Jan/Feb 2020 feature, on the eve of a major retrospective organized by the Whitney Museum of American Art and SFMOMA, I wrote about the empathetic photographic activism that informs the work of Dawoud Bey.

For Group14 co-founders CEO Rick Luebbe and CTO Rick Costantino, applied innovation has been at the core of Group14’s success from the beginning, helping to bring the invention of SCC55™ to commercial scale while making the process repeatable anywhere in the world through modular manufacturing. For this news and content piece, I interviewed Group14 founders and engineers and reported on their insights on this new way of innovating.

Through The Luupe, I managed the copy and editorial direction for this story on Athens' Cat People, part of Marriott Bonvoy's series of photojournalist features on unseen places around the world,

In this in-depth feature for VICE, I profile seven artists using photography to understand, process, and cope with their experience of Alzheimer's, as well as dementia and other forms of memory loss.

As senior copywriter for Group14, the world's leading manufacturer of advanced battery materials, I write our monthly email newsletter and "Currents," our monthly LinkedIn newsletter. April's newsletter announces our groundbreaking million+ square foot factory in Moses Lake Washington.

Through The Luupe, I managed the editorial direction for Marriott Bonvoy's series of photojournalistic stories on unseen places around the world, helping each photographer shape and edit the words that accompanied each story. This one by photographer Rosa Panggabean explores how Indonesia’s Betawi mask dancers preserve a rich cultural tradition of dance and drama.

Through The Luupe, I managed the editorial direction for Marriott Bonvoy's series of photojournalistic stories on unseen places around the world, helping each photographer shape and edit the words that accompanied each story. This one by photographer Annick Donkers focuses on the drag performers of Mexico’s Lucha Libre wrestling circuit.

Through The Luupe, I managed the editorial direction for Marriott Bonvoy's series of photojournalistic stories on unseen places around the world, helping each photographer shape and edit the words that accompanied each story. This one by photographer Jodie James focuses on New Zealand's dark, magical skies.

Monthly newsletters focused on client engagement. Avg open rate: 40%

I write, produce, edit and assign stories for In The Luupe - The Luupe's online magazine focusing on women and non-binary creative culture. We currently have ten active contributors internationally.

Every year, Pantone selects a color of the year based on data and trends in technology, design, pop culture, and the world at large. To celebrate this year's color, Viva Magenta, I wrote, produced, and curated this blogpost of images from The Luupe's community of photographers.

I Interviewed Bloomberg Businessweek's acclaimed photo editor about her vision, career, and the craft of finding the right photographer for the story.

I wrote and produced a long-form feature on women and non-binary photographers who have made an impact on the medium's rich and evolving history.

I wrote the marketing copy and introductory scripts for each episode of the first season of Marquise Stillwell's popular "The Sweet Flypaper" podcast.