15+ years writing on, curating + marketing photo. Built partner strategy @Shutterstock, co-founded Humble Arts, write for VICE, Adobe & Hyperallergic and built content strategy @TheLuupe. Now @Group14
The ‘Cat People’ of Athens, Greece
Through The Luupe, I managed the copy and editorial direction for this story on Athens' Cat People, part of Marriott Bonvoy's series of photojournalist features on unseen places around the world,
Digging Begins at BAM-2 in Moses Lake
As senior copywriter for Group14, the world's leading manufacturer of advanced battery materials, I write our monthly email newsletter and "Currents," our monthly LinkedIn newsletter. April's newsletter announces our groundbreaking million+ square foot factory in Moses Lake Washington.
The Betawai Masked Dancers of Indonesia
Through The Luupe, I managed the editorial direction for Marriott Bonvoy's series of photojournalistic stories on unseen places around the world, helping each photographer shape and edit the words that accompanied each story. This one by photographer Rosa Panggabean explores how Indonesia’s Betawi mask dancers preserve a rich cultural tradition of dance and drama.
In the Ring With Los Exóticos
Through The Luupe, I managed the editorial direction for Marriott Bonvoy's series of photojournalistic stories on unseen places around the world, helping each photographer shape and edit the words that accompanied each story. This one by photographer Annick Donkers focuses on the drag performers of Mexico’s Lucha Libre wrestling circuit.
New Zealand's Darkest Skies
Through The Luupe, I managed the editorial direction for Marriott Bonvoy's series of photojournalistic stories on unseen places around the world, helping each photographer shape and edit the words that accompanied each story. This one by photographer Jodie James focuses on New Zealand's dark, magical skies.
The Luupe - Email Newsletters
Monthly newsletters focused on client engagement. Avg open rate: 40%
In The Luupe
I write, produce, edit and assign stories for In The Luupe - The Luupe's online magazine focusing on women and non-binary creative culture. We currently have ten active contributors internationally.
These Photos Celebrate Pantone's 2023 Color of the Year: Viva Magenta!
Every year, Pantone selects a color of the year based on data and trends in technology, design, pop culture, and the world at large. To celebrate this year's color, Viva Magenta, I wrote, produced, and curated this blogpost of images from The Luupe's community of photographers.
How to Make Business Stories Look Cool: A Conversation With Bloomberg Businessweek's Jane Yeomans
I Interviewed Bloomberg Businessweek's acclaimed photo editor about her vision, career, and the craft of finding the right photographer for the story.
Nineteen Women and Non-Binary Photographers Who Inspired Photography's Past and Future
I wrote and produced a long-form feature on women and non-binary photographers who have made an impact on the medium's rich and evolving history.
The Sweet Flypaper Marquise Stillwell
I wrote the marketing copy and introductory scripts for each episode of the first season of Marquise Stillwell's popular "The Sweet Flypaper" podcast.
How to Be a Design Director: A Conversation with Google Nest's Rachel Been
I spoke with Google Nest's Design Director Rachel Been about her path from aspiring photojournalist to leading design for one of the world's biggest brands.
The Luupe Presents: Food Visions
I curated and wrote the copy for "Food Visions," an exhibition on the future of food photography at Photoville, NYC in 2021.
PHOTOGRAPHERS
I profiled photographer Rana Young for this year's "The 30 Photographers" (previously the PDN30).
The Commercial Success of a Street Photographer
I profile and interview “suburban street photographer” Michelle Groskopf, who has channeled her personal work into photographing for today's biggest brands and publications.